No matter the size, if you own or manage a business, it has a brand. That brand embodies how you are perceived by your clients, potential customers, and the general public. Companies that put thought, effort and resources into their...
Large national corporations have the advantage of huge staffs, plentiful resources, and big budgets. Small businesses must fight harder and smarter with their tight local marketing budgets to make themselves seen and stay competitive. Here are some of the best...
Facebook may not be the only social media platform worth talking about these days, but with nearly two billion active users to its credit, it’s definitely still the one that matters most. That makes Facebook marketing an essential part of...
Learning about the best methods of gaining customers changes over time. Also known as lead generation, much of this depends on the company, what their overall goals are, and which customers they’re trying to reach with targeted marketing. Some companies...
As you build your business, it’s important that you have the right marketing strategy to make you business a success. With the right marketing strategy in place, you can increase customer conversion rates and help drive sales, creating a healthier...
Content really is king when it comes to effective SEO. It’s not enough for your website’s content to be well-composed and keyword rich though. It also has to be timely and perfectly on point in regards to relevancy. Efficient content...
Social media is more than just a way people pass their free time these days. It’s an increasingly important part of how people actually live their lives, not to mention the decisions they make about where to spend their money....
Owning a business means making sure that you have all the tools you need to make it a success. This includes making it easy for customers to learn about your products and services on their own time by making information...
The term “influencers” brings to mind a vision of people who are in the know about a product or service. They want to share this with others and do so (often on social media), but in a way that isn’t...
These days, content marketing isn’t simply a nice idea that might be beneficial to your business from a brand-building standpoint. It’s an essential part of actually connecting with modern consumers and making what you do an indispensable part of their...