Posts filed under: Digital Marketing Blog
Generation Z, one of the newest generations of consumers has presented another generation of marketing challenges for businesses. The importance of understanding their needs and how to grab their attention is another challenge presented to businesses around the world, but...
For many years, the majority of American companies have relied on television for their largest and most important advertisements. Times when unusually large amounts of people watch TV, such as the Superbowl, used to be companies’ focuses on advertising. However,...
When you begin working to optimize your website, there are always risks involved. For example, if you plan to re-platform your website using a new site design and URL structure, you risk losing your current rankings. They may plummet –...
Pay Per Click – PPC – advertising is a type of paid digital marketing where an advertiser pays a fee each time someone clicks on their ad. The actual term, PPC is often used to describe paid ads that are...
Understanding the proper practices for advertising your business services on the internet is vital for your company’s success. Trends surrounding consumer search habits change at a rapid pace these days, which means you need to stay aware of the shifts...
Marketing to Generation Z has presented new challenges to businesses around the world. As new generations have entered the market, attracting their attention and gaining their trust in relationships has shifted. Influencers are one of the biggest adjustments for businesses,...
A significant portion of today’s business is conducted not through physical interactions, but through online platforms. This inevitably requires a different approach to clients. The traditional physical spaces are replaced with online platforms, and just as one would intentionally create...
Today, every business needs to have a social media presence. Social media accounts allow companies to connect with their customers through photos of employees and products. Businesses can also post important updates and information about promotions. For companies who are...
Getting a handle on your search engine optimization (SEO) strategy can be simplified with the help of SEO tools. These can be complex and expensive. The good news is there are plenty of quality SEO tools that you can get...
As most modern marketers know, the secret to boosting the appeal of a business on the internet is content. When you create and share material that engages your audience, it is a lot easier to transform those casual consumers into...