If you’re not factoring the Internet into your business growth strategy, you’re really doing your company a disservice. Google and social media aren’t just part of the average life these days. They’re part of how folks connect with one another. They’re major influences on people’s purchasing decisions as well, so digital marketing should absolutely be part of your advertising strategy.
You could have the world’s best products for sale on the most incredible website ever, but none of that will matter if no one can find it. Search engine optimization (or SEO) is how you make sure your potential customers find exactly what they’re looking for: you! Unlock its full potential by developing an understanding of current Google algorithms, doing keyword research, and developing top-notch content around both.
Be Active on Social Media
Social media platforms like Facebook and Twitter are more than just great places to advertise your products to your potential customers. They’re your company’s chance to do something even more powerful: connect with people on a personal level. Supercharge your business growth by entering into conversations with your clients and followers. Listen to their feedback, address their concerns, and use what you learn about them to become even better at what you do.
Cultivate a Contact List
Helping your potential customers find you and connect with you in the first place isn’t enough when it comes to digital marketing. You need a solid way to reach out to them in return, and that means building a contact list. Use incentives like giveaways and contests to encourage your followers to subscribe to your email list. Then use creative, personalized correspondence strategies to build relationships with those people and help them grow over time.
Be a Blogging Ace
Establishing your company as an authority in your industry is an important part of ongoing business growth as well. Informative, entertaining content is a surefire way to do that, so make sure your company website includes a blog. Update that blog frequently with timely, relevant material that answers questions potential customers may have. Include a robust combination of authority articles, product spotlights, insider tips, and more for best results.
Your best marketing moves don’t have to cost a lot of money to be effective. They just need to be smart, well-timed, and consistent. Start with the basics and then keep growing from there. It won’t be long before you’re really seeing some serious results.