Generation Z, one of the newest generations of consumers has presented another generation of marketing challenges for businesses. The importance of understanding their needs and how to grab their attention is another challenge presented to businesses around the world, but if you consider these strategies, you are sure to gain some additional attention.
1. Eye-Catching And Interactive
With a generation that is often engaged with visually stimulating and interactive content on phones, websites and social media platforms, integrating these same principles into your marketing techniques. Whether you use, Instagram, Twitter or Tick Tock, if you allow users to engage in a poll, response or swipe, you can harness the power that calls to this generation.
2. Fear Of Missing Out
The fear of missing out or FOMO taps into a key driving factor for many young clientele. Time-sensitive content can call the attention of this particular generation of consumers, by tapping into a desire to be engaged with one another.
Tagging is a method of curating content under one topic, location or bringing attention to something. By appropriately using tagging through branded hashtags, tagged locations or incentivizing customers to tag their friends, you easily can gain the attention of a much broader audience all through the efforts of your audience.
Generation Z appreciates a company’s vibe and personality. By creating a clear and distinct presence, you create brand recognition that the client knows that can engage with and enjoy the experience.
5. User Experience
Creating an enjoyable, easily navigable and user-friendly experience is essential for this generation of consumers. Gen Z is looking to receive quick responses during an interaction that is seamless, so by removing barriers, you are sure to improve your customer experience and create repeat customers.
6. Mission and Values
If Gen Z finds a company that aligns with their values, they are more likely to return, so publish your mission and values far and wide to grab the attention of this young generation of consumers. This also includes your influencers, so make sure that your brand representation reflects the company’s core.
7. Value Of Your Brand
This generation is also out for a good deal, so make sure that you grab the attention of these consumers with a deal that they cannot refuse. Even better, get them to achieve discounts through social media offers that are time-sensitive or require digital engagement.
Much like previous generations, Generation Z has specific concerns and needs as new customers. The way they integrate with the world of consumers may differ from previous generations, but they are the future for companies.