Today, every business needs to have a social media presence. Social media accounts allow companies to connect with their customers through photos of employees and products. Businesses can also post important updates and information about promotions. For companies who are new to social media, Facebook is a great place to start. Businesses can easily expand their page into a full-fledged marketing campaign.
Creating the Page
The page’s designer should create an account using a work email dedicated to social media marketing. Companies should create pages that are designed for businesses, not for individuals, since these pages allow users to add information that clients want to know. The designer should include as many details as possible, including the company’s address, phone number, purpose and hours of operation. The company’s logo is a good option for a profile picture, while a photo of the work staff or the company’s building works well as a cover photo.
Using the Page
Once a company’s Facebook page is live, it must be maintained. Many businesses hire a social media manager to control the page, but others make do by giving the position to an existing employee. The best marketing strategy involves daily posts, but companies should start with two or three posts a week to get used to the platform. When posting, social media managers must remember that clients who follow the page probably use social media extensively. They do not want lots of useless pages cluttering up their accounts. Examples of relevant posts include details about sales, behind-the-scenes interviews with employees and sneak peeks of new products. If a social media manager must decide between adding subpar content to the page and not posting at all, it is better to skip a day.
Advertising the Page
Having a social media account is useless if no one sees it. Companies should add a link to their pages in their newsletter and other mailings and on their website. Social media managers can also ask other local companies to promote the business’s page on their own accounts. Including product-specific keywords in the page’s description and posts helps to draw potential customers through search engine results.
No marketing strategy is complete without the use of social media, particularly large platforms such as Facebook. Companies need to dedicate resources to training a social media manager and developing an extensive online presence if they want to compete with other businesses in the digital era.