When you begin working to optimize your website, there are always risks involved. For example, if you plan to re-platform your website using a new site design and URL structure, you risk losing your current rankings. They may plummet – but they may not. This is a risk you have to figure out if you are willing to take.

However, the risk of reducing SEO value is worth the opportunity to see SEO gains. This is especially the case if you have seen reductions in organic rankings all across the board.

Even though many SEO efforts can be risky, they may also be worth the risk. Keep reading to learn about the top SEO risks that you really should be taking.

A/B Testing Your Meta Information  

There are some who believe that the organic click-through rates are going to impact rankings, which makes a lot of sense. Google’s goal is to have the most relevant listings appear when someone searches for something.

If there’s no one clicking your listing, Google may view the page irrelevant. As a result, that search phrase won’t be effective as you move forward. Also, you won’t be listed if your keyword strategy or the content on your descriptions and meta titles are subpar.

This gives you the opportunity to A/B test your metal titles and meta description for various pages. If your efforts result in positive results, you can do the same thing for other pages.

Altering Your URL Structure

In many situations, retailers are using older e-commerce platforms with subpar site structure navigation. This is a byproduct of using outdated or custom cart solutions that use site architecture that doesn’t adhere to the needs of the modern keyword-rich URLs.

If you are working to optimize your URLs and want to make them more keyword focused and easier to understand, you will find there are an array of benefits offered from higher and more.

By improving these elements, it makes it much easier for users to know what pages are about in the search results in Google.

Are You Making the Right Changes?

If you are ready to make changes to your SEO efforts, there are more than a few factors to keep in mind. Being informed and knowing what to take risks can help ensure you get the desired results for your website and that it gets the attention of searchers and Google. In the long run, this is going to pay off.