As you build your business, it’s important that you have the right marketing strategy to make you business a success. With the right marketing strategy in place, you can increase customer conversion rates and help drive sales, creating a healthier bottom line and a more profitable business overall. To do that, however, you have to have the right tools in place to make it happen. This includes knowing your market, having a solid campaign and knowing how to market your product or service to your customers.

One of the things you should include in your marketing strategy is SEO. Since we live in a technology-driven world where customers are always connected to their devices, it’s important to trace the right digital strategy in place so your business has an Internet presence when people are searching for what they need. Here are some times when you should take risks with your SEO strategy. 


If you have some changes to your SEO strategy, it’s always a good idea to test them out first to see what the conversion rates are to your website. When you do this, you should have two test groups— one for your current SEO strategy and one using your new SEO strategy. This A/B testing can help you find out what works and what doesn’t when it comes to your strategy and in turn help you determine how to best hone your strategy to convert users to your website by getting rid of what didn’t work and fine-tuning what did.

Redesigning Your Website

If you’re in the middle of a complete website overhaul, being risky with your SEO strategy can be beneficial because it allows you to test your site to see what key terms are bringing people to your site and which aren’t. Changes to your site may change your site’s ranking, so you want to try to offset that by having the right SEO terms to make your site visible to people who are searching for a like product or service. 

Enhancing Your URL Structure 

While your site’s homepage should have a short, simple URL, the rest of your site should be based on keywords that are more specific to the content that’s on each page. If you want to enhance your site’s URL structure by ensuring they make sense with the content contained within a page, it’s also a good time to make sure your SEO strategy matches so that what people search for brings them to the right pages on your site. 

It may seem like hard work, but an SEO strategy is key to success. Having the right SEO strategy can help your business have higher conversion rates.